Rockler Sets Earth Day Goal of 20,000 New TreesPartnership with Hardwood Forestry Fund Aims to Double Last Year's Effort MEDINA, MN (March 29, 2012) - Rockler Woodworking and Hardware has committed to a goal of planting 20,000 new trees through Earth Day efforts in partnership with the Hardwood Forestry Fund. As part of an event that celebrates Earth Day on April 22, Rockler will make a donation to the Hardwood Forestry Fund for every online, catalog, and retail purchase made from April 1 to April 22, 2012 in an effort to plant up to 20,000 trees – double the number achieved last year. The Hardwood Forestry Fund will use Rockler's monetary donation to plant trees in the United States on public lands managed by professional foresters. A not-for-profit, educational organization, the Hardwood Forestry Fund "Teaming with the Hardwood Forestry Fund helps ensure that future generations will enjoy the beauty and many uses of trees throughout the natural life of our hardwood forests," said Scott Ekman, Vice President of Marketing at Rockler. "As the benefactors of harvested trees, our partnership to plant trees helps woodworkers understand the importance of supporting organizations like the Hardwood Forestry Fund." Woodworkers interested in participating in the Rockler tree-planting program can purchase items at Rockler retail stores, place orders via catalog or online at Rockler.com from April 1-22 to contribute. For more information about the Hardwood Forestry Fund, visit http://www.hardwoodforestryfund.org. View the Press Release Library for more Rockler press releases |
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