We Value Our Customers' Privacy

Rockler Companies wants to assure you that we are very careful about how we run our sites and about the vendors we choose to use. We have been in business since 1954 and we care very much about our customers' satisfaction and privacy. Our web servers are kept behind locked doors in a facility that is staffed and guarded 24 hours a day year-round. When it is necessary for you to supply sensitive information such as credit card numbers, those communications travel from your browser all the way to our server protected by a Secure Socket Layer (SSL) and are fully encrypted.
 

Our Web Site

This web site is owned by Rockler Companies, Inc.  We currently do business as Rockler Woodworking and Hardware. You can access our web site at the following address:

We have created our web sites to provide additional services to our customers and potential customers online.  On our web sites you can:

  • Shop our products securely online
  • Request our free catalog
  • Sign up for our free e-mail newsletter
  • Give us feedback and ask us questions about our company, products and web site
  • Read more about our company and products

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Your Name and Address

If you supply us with your postal address online, you may occasionally receive catalogs and mailings from us with information about products, promotions or services.  If you do not wish to receive these mailings, please send us a note, along with a copy of your mailing label to the address below:

Rockler Companies, Inc.
Customer Service
4365 Willow Drive  
Medina, MN 55340 

Or, e-mail us your name and mailing address to orders@rockler.com

Occasionally, we make a portion of our mailing list available to respectable organizations that may interest our customers.  If you do not wish to receive these mailings, please send us a note saying so, along with a copy of your mailing label to the address above - or send us the information in an e-mail to orders@rockler.com

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Your E-Mail Address

If you supply us with your e-mail address in an online form, we may send you a periodic newsletter with information about our web site and other promotions.  In this newsletter are directions for removing your name and address from this list.  To be added to this list, please fill out our subscriber form. We will not share your e-mail address with third parties.

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Your Phone and Fax Numbers

If you supply us with your phone or fax number online, we may use them to contact you regarding an order you sent, or a question you asked.  We do not share these numbers with other organizations.

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Cookies and Other Technologies

The paragraphs below outline some of the common practices used by a majority of ecommerce sites. A couple of terms you will need to know:
  • Cookies – These are small text files that are stored directly on your computer. They make it easier for the server to recognize your computer as you click from page to page (to keep track of your shopping cart as you browse our site, for example). The cookies do not actually contain any personal data.
  • Pixel Tags – these are very tiny images (smaller than the periods in this paragraph). They are there to inform our web server or e-mail server that you have opened an e-mail, for example, and to communicate other actions.

Rockler's website, online services, interactive applications, e-mail messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of our communications and web searches. We treat information collected by cookies and other technologies as non-personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Rockler and our partners also use cookies and other technologies to "remember" how you use our website, online services, and applications. Our goal in these cases is to make your experience with Rockler more convenient and personal. For example, knowing your first name lets us welcome you the next time you visit Rockler's websites. Knowing someone using your computer or device has shopped for a certain product helps us make our e-mail communications and product suggestions more relevant to your interests. You may set your web browser to notify you when you receive a cookie. However, should you decide not to accept cookies from our sites, you will limit the functionality we can provide when you visit our sites.

As is true of most websites, our web servers gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, and to gather demographic information about our user base as a whole. Rockler may use this information in our marketing and advertising services.

Pixel tags enable us to send e-mail messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

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Locate Your Nearest Rockler Store
"Rockler is my only source for fine tools and woodworking supplies. Every item I have purchased from them has been better than I anyone would expect from other suppliers. Thanks to them I have begun the wonderful and rewarding journey into turning, from my lathe to all my turning tools and gadgets, I am a fan. Rockler has enhanced my knowledge and expanded my enthusiasm. They are customer oriented. "
- joe cap - 03/08/2013
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