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We Value Our Customers' Privacy

Since 1954, Rockler Companies, Inc. (“Rockler”, “we”, “our”, or “us”) has cared very much about our customers’ satisfaction and privacy. This Privacy Policy applies to information collected by Rockler in connection with the products and services that Rockler offers. This includes information collected online through our website,, branded pages on third party platforms (i.e., social networking services), through our direct marketing campaigns or other online communications, from job applicants and Rockler employees, as well as offline through our retail stores, and events (collectively, “Rockler Services”).

This Privacy Policy explains how information may be used, disclosed, or collected through the Rockler Services, how we safeguard it, and how you may access and control its use in connection with our marketing communications and business activities. By using the Rockler Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy, subject to your opt-out rights available under this Privacy Policy and applicable law.

This Privacy Policy is hereby incorporated into the terms and conditions of use of the Rockler Services. By using the Rockler Services, you also agree to the Terms of Use.


When information identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, we refer to it as “Personal Information.” This Personal Information includes the following categories:  

  • Identifiers/Contact Information: Your name, postal and email address, IP address, phone number, username, encrypted password, and unique identifiers that may identify your device or browser but not you by name. 
  • Personal Information as defined by Cal. Civ. Code § 1798.80(e): Your name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
  • Protected Classification Characteristics: Your age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
  • Commercial Information: Your purchase history, goods and service preferences, information you provide during your interactions with our customer care, and payment and account information.
  • Internet/Electronic Activity: Your web/app browsing and search history related to the Rockler Services, and information regarding your interaction(s) with the Rockler Services or Rockler advertising.
  • Geolocation Data: Your physical location or movements.
  • Inferences: The inferences that we draw from the above categories of Personal Information and web activity to create a personalized profile so we can better identify goods and services that may be of interest. However, Rockler does not collect the draw inferences about consumers from the following information: racial or ethnic origin, Social Security number, driver’s license number, and passport number, credit card number or debit card number plus expiration date and security code (CVV), financial account number and routing number, username and password, or geolocation.

As provided in more detail below, we collect Personal Information from a variety of sources, including from:

  • Internet service providers
  • Data analytics providers
  • Other retailers
  • Social networks, and
  • Job applicants and Rockler employees, andand
  • From you directly

Personal Information You Provide To Us

When you use the Rockler Services, we may ask you to provide certain Personal Information to obtain our products or use our services. For example, when you sign up for our email newsletter, enter a contest, sign up for a class or appointment, we may collect your name, email and phone number.   

Personal Information You Provide When You Fill Out A Survey, Review or Product Q&A. We collect information from you when you post a product rating, review or Q&A, including any photos and content you share as part of that submission. We may also collect Personal Information you provide us in connection with participating in an online survey or as a research panel participant. This may include, but may not be limited to, information about your shopping habits, lifestyle preferences, interests and hobbies, health, physical or behavioral characteristics, or other demographic information, as well as photos, videos, and other user-generated content. 

Personal Information You Provide When You Make a Purchase. If you make a purchase from us, you will be required to provide a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), or other payment information (such as via PayPal or Amazon Pay), depending on the form of payment you choose. We may collect your name, address, email, phone number, payment type and the products you purchased.  

Personal Information You Provide to Customer Service. When you call, email, chat, mail or otherwise engage our customer service team, we collect Personal Information including your name, address, email, phone number, payment information, and the products you purchased or the customer service issue you are inquiring about. We may retain emails, chat transcripts, phone call recordings and other records of your interaction with our team.

Personal Information You Provide When You Subscribe to Our Magazine. When you subscribe to our magazine, Woodworker’s Journal, through the Rockler Services or through a third party, we collect Personal Information to help service your subscription including your name, address, email, phone number and payment information.  

Personal Information You Provide Through Social Media. You may also be given the option to link to your Facebook or other social media accounts through the Rockler Services. When you do, we may automatically receive certain Personal Information from you based upon your privacy settings on those sites. This may include, but may not be limited to, name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity.

Personal Information Collected Automatically

Whenever you visit or interact with the Rockler Services, Rockler, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about your online activity. This Personal Information may be collected in the following ways:

Usage Information:  We may use cookies, web beacons, pixel tags, mobile analytics software, log files, or other technologies to collect certain information about your online activity, and interactions with our emails, online and mobile advertisements, and to allow us to keep track of analytics and certain statistical information which enables Rockler to improve the Rockler Services and provide you with more relevant content and advertising offered by Rockler, or through or linked from the Rockler Services.

For example, we may automatically collect certain information from you, including your browser type, mobile device manufacturer, mobile carrier, phone number, operating system, activations, content, products or services you purchase or access, the page served and the preceding page views or websites visited, any mobile device activity and configurations, and email client. We may also automatically collect information about your use of the Rockler Services, including the date and time you visit the Rockler Services, use or click through to any of the Rockler Services, the areas or pages of the Rockler Services that you visit, the amount of time you spend viewing or using the Rockler Services, the number of times you return to the Rockler Services, other click-stream or site usage data, emails that you open, forward or click-through to the Rockler Services, and other sites that you may visit.

Device Information. WWe may automatically collect your IP address or other unique identifier (“Device Identifier”) for the computer, mobile device, tablet or other device (collectively, “Device”) you use to access the Rockler Services, including the hardware model and mobile network information. We may use a Device Identifier to, among other things, provide the Rockler Services, help diagnose problems with our servers, analyze trends, track users’ web page, email and mobile application movements/activities, and retarget online and mobile advertisements to you across computers or devices you may use.

Third Party Service Providers. We may use third party service providers to support the Rockler Services. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, or other technologies to receive, collect, and store Personal Information on our behalf.

Third Party Analytic Technologies.  We may use third parties’ analytics and tracking tools, such as Google Analytics and others, to help us track, segment and analyze usage of the Rockler Services, and to help us or those third parties serve more targeted advertising to you on the Rockler Services and across the Internet. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to track online activity. They may also combine information they collect from your interaction with the Rockler Services with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.

To learn more about your advertising choices relating to the collection and use of your information, please see the Your Choices section below.

Personal Information Collected from Job Applicants and Rockler Employees  We may obtain certain Personal Information about individuals from job applicants and Rockler employees. This Personal Information is used for Human Resources administration, carrying out obligations and exercising rights under applicable employment laws, compliance with applicable laws and regulations and Rockler’s legal obligations, including accounting and tax requirements and in relation to benefits administration, and to manage our occupational health and safety obligations. Personal Information obtained from job applicants and Rockler employees about individuals is retained only as long as necessary to comply with any legal obligation or to fulfill the above-listed purposes.

Personal Information Received from Other Third Parties

We may obtain information about you from other trusted third-party sources to update or supplement your Personal Information.

Combination of Personal Information

We may combine the Personal Information we receive from you and about you, including Personal Information you provide to us and Personal Information we automatically collect through the Rockler Services, as well as Personal Information collected across other computers or devices that you may use, from other online or offline sources, and from third party sources. This combined Personal Information may be used in any manner detailed in this Privacy Policy.


We may use the Personal Information about you for a variety of purposes, including:

For Customer Service and Transactional Purposes, such as:

  • To process and fulfill your orders, purchases and service requests.
  • To provide customer support.
  • To communicate transactional-related information to you like order status or product recall information.
  • To use and disclose your credit, debit, or payment card or other financial information to process payments and prevent fraud.
  • To contact you with regard to your use of the Rockler Services and, in our discretion, changes to any Rockler policy.

For Business Purposes, such as:

  • To protect the security or integrity of the Rockler Services and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • To detect, prevent and address technical issues on our websites.
  • For Human Resources administration.
  • For carrying out obligations and exercising rights under applicable employment laws.
  • For compliance with applicable laws and regulations and Rockler’s legal obligations, including tax requirements and in relation to benefits administration.

For Commercial Purposes, such as to:

  • To communicate or personalize marketing-related information to you via direct mail, email, websites, social media or digital advertisements that may be targeted to you.
  • To gather analytical and research data to improve our marketing and services.
  • To exchange your name and address with other catalog-based retailers.

We may also use Personal Information you provide to us for other purposes as disclosed at the time you provide your Personal Information or otherwise with your consent. We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.


The Personal Information collected or generated through your use of the Rockler Services may be shared by you or by us as described below.  

Sharing of Personal Information by You

Your activity in connection with the Rockler Services, such as reviewing and rating products, inquiring about or purchasing products, “liking” or “sharing” Rockler content to your social media accounts or pages or otherwise interacting with the Rockler Services, may be visible to other users of the Rockler Services and in some cases, publicly available.

Sharing of Personal Information by Us

We may share the Personal Information collected from or about you for the following business purposes:

Third Party Service Providers.  We may share your Personal Information with third party service providers that provide business, professional or technical support functions on our behalf. These functions include, but may not be limited to: processing payments, fulfilling orders, validating addresses, preparing mailing lists, sending emails, personalizing web content, and in relation to employee benefits administration. We have written agreements with these vendors that require them to keep your personal information confidential and not use or disclose it for any other purpose than fulfilling their business obligations to us.

Sweepstakes, Contests, and Promotions. If you choose to enter into one of our sweepstakes, contests, or other promotions (a “Promotion”) we may disclose your Personal Information to third parties or the public in connection with the administration of such Promotion, as required by law, as otherwise permitted by the Promotion’s official rules, or otherwise in accordance with the terms of this Privacy Policy.

Business Transfers.  In the event that another entity acquires us or all or substantially all of our assets, or assets related to the Rockler Services, your Personal Information may be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such Personal Information may be considered an asset of ours and as such may be sold or transferred to third parties. Finally, Personal Information described in this paragraph may also be disclosed for due diligence purposes in connection with any proposed transaction of the sorts described in this paragraph.

Legal Disclosures; Safety.  Rockler may transfer and disclose your Personal Information to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our  Terms of Use or other applicable policies; to detect and protect against fraud, or any technical or security vulnerabilities; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, users of the Rockler Services, Rockler, or the public.

Aggregate or Anonymous Non-Personal Information. We may also share aggregate or anonymous (de-identified) information with third parties for their marketing or analytics uses. Such information does not contain Personal Information. We may also share your information for the following limited commercial marketing purposes:

Other Third PartiesYour Personal Information may also be shared with our sponsors, partners, advertisers, advertising networks, advertising servers, tracking technologies, and analytics companies or other third parties in connection with marketing, promotional, and other offers, as well as product information. Your Personal Information may also be shared with third parties we identify at the time you provide your Personal Information or otherwise with your consent.


Certain parts of the Rockler Services require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features through the Rockler Services or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

We, or other parties we do business with, may place or recognize unique cookies or other technologies on your browser when you visit the Rockler Services to collect information about your use of the Rockler Services and your other online activities over time and across different websites and apps, and may use that information to serve interest-based advertisements to you as you browse the Internet. To learn more about such interest-based advertising, please review the information below:

Access and Updates to Your Personal Information:

If you wish to verify, correct, or update any of your Personal Information in your Rockler account, contact us at the address or e-mail in the Contact Us section below. California residents may exercise their rights to access, correct, or delete Personal Information according to the instructions in the “Your California Privacy Rights” Section below.

Unsubscribing from Communications by Us:

We provide our customers with the opportunity to opt-out of having their Personal Information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product order or servicing of your product. To opt-out of marketing communications, you may:  

  • Contact us using the information in the “Contact Us” section below; or
  • Unsubscribe from our marketing email communications at any time by unsubscribing or following the instructions contained within the email.

Your California Privacy Rights:

 Categories of Personal Information Sold

In the last 12 months, Rockler has sold the following categories of Personal Information:

  • Identifiers/Contact information, sold to social media networks, data analytics providers, data brokers, advertising networks, and list rental companies; and
  • Internet/Electronic Activity, sold to social media networks, data analytics providers, and advertising networks.

We do not knowingly sell Personal Information about persons under the age of 16.

Categories of Personal Information Disclosed

In the last 12 months, Rockler has disclosed the following categories of Personal Information for a business purpose (such as with our service providers who are restricted from using your Personal Information outside the scope of their services for Rockler):

  • Identifiers/Contact Information, disclosed to billing service providers, email service providers, customer service platforms, fraud protection services, list rental companies, and Rockler employee benefit administrators.
  • Commercial Information, disclosed to payment processors, product fulfillment vendors, email providers, site personalization platforms and marketing analytics services.
  • Internet/Electronic Activity, disclosed to marketing analytics services, email service providers, site search providers and site personalization platforms.
  • Inferences, disclosed to marketing analytics services, email service providers and site personalization platforms.

Access and Deletion Requests

California residents have the right to know what Personal Information that Rockler collected, disclosed, and sold about them. In particular, they may:

  • Request, up to two times each year, that we disclose to you:
    • the categories and specific pieces of Personal Information that we collected about you in the preceding 12 months, the business purpose for such collection, and corresponding categories of sources from which we collected the information,
    • the categories of Personal Information, and the categories of third parties to whom we disclosed your Personal Information in the preceding 12 months, and the business or commercial purpose for such disclosure, and
    • the categories of Personal Information and the categories of third parties to whom we sold your Personal Information in the preceding 12 months, and the commercial purpose for such sale.
  • Request access to the Personal Information we have collected about you and, where required by law, ask us for a copy of the Personal Information in a readily usable format.
  • Request that we delete any Personal Information that we have collected from or about you. Note that there are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, for our internal purposes, or to comply with a legal obligation.
  • Request that we update or correct inaccuracies in any Personal Information that we collected from or about you.
  • “Shine the Light.” The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of Personal Information with third parties for their direct marketing purposes. To make such a request, please email us at

To take advantage of these rights, please complete this Data Request Form.  This form requires a valid email address. If you cannot provide an email address, you may submit your request by toll-free phone at 1-833-989-2897. We may request certain information to verify your identity before we can respond to your access and deletion requests. We value your privacy and will not discriminate in response to your exercise of your privacy rights. Rockler will confirm receipt of your request within 10 business days and will respond to your request within 45 calendar days, after proper verification, unless we need additional time, in which case we will let you know.

Opt-Out Requests

To opt out of sales of your Personal Information, please follow the choices in Section 4 of this Privacy Policy (Your Choices and Opt Out), or click on Do Not Sell or Share My Information, which is also on our website footer, and follow the instructions provided on that page. We will comply with your opt-out request within 15 business days.

Agent Requests

You may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf, and that they are registered with the California Secretary of State to conduct business in California, or must demonstrate they have power of attorney pursuant to applicable probate law. Rockler retains the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity. An authorized agent is prohibited from using a consumer’s Personal Information, or any information collected from or about the consumer, for any purpose other than to fulfill the consumer’s requests, for verification, or for fraud prevention.


Protecting children’s privacy is important to us. We do not direct the Rockler Services to, nor do we knowingly collect any Personal Information from, children under the age of sixteen. If Rockler learns that a child under the age of sixteen has provided Personal Information through the Rockler Services, we will use reasonable efforts to remove such information from our files.


We retain your Personal Information only for as long as is reasonably necessary to fulfill the purpose for which it was collected. However, if necessary, we may retain your Personal Information for longer periods of time, until set retention periods and deadlines expire, for instance, where we are required to do so in accordance with legal, tax and/or accounting requirements set by a legislature, regulator or other government authority.

To determine the appropriate duration of the retention of Personal Information, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of the Personal Information and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting and other applicable obligations.

Therefore, we retain Personal Information for as long as you use our services for the purposes explained in our Privacy Policy. When you discontinue the use of our services, we will retain your Personal Information for as long as necessary to comply with our legal obligations, to resolve disputes and defend claims, as well as for any additional purpose based on the choices you have made, such as to receive marketing communications.

Once retention of your Personal Information is no longer necessary for the purposes outlined above, we will either delete or de-identify the Personal Information.


We use certain reasonable security measures to help protect your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us. You use the Rockler Services and provide us with your information at your own risk. If we share information with a third party, as detailed in this Privacy Policy, we shall use all reasonable efforts to ensure that they keep the information secure and only use the information consistent with the terms of this Privacy Policy.


The Rockler Services may contain links to other sites that we do not own or operate. This may include links from service providers, fulfillment companies, advertisers, or sponsors that may use our logo(s) as part of a co-branding agreement. We are not responsible for these sites or their content, products, services or privacy policies or practices. These other web sites may send their own cookies to your Device, they may independently collect data or solicit Personal Information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site which appears or claims that it is one of the Rockler Services (including those linked to through an email or social networking page).


From time to time we may update this Privacy Policy. If we do, we will update the “last updated” section at the bottom of the Privacy Policy. If we make material changes to this Privacy Policy, we will notify you by any method we determine. Your continued use of this website or our service and/or continued provision of information to us will be subject to the terms of the then-current Privacy Policy. If you do not agree or consent to these updates or changes, you may exercise your opt-out rights available under this Privacy Policy and applicable law.


If you have any questions or concerns regarding this Privacy Policy, please contact us by email at, by toll-free phone at 1-833-989-2897, or by mail at Rockler Companies, Inc., Attn: Consumer Privacy, 4365 Willow Drive, Medina, MN 55340. 

Last updated:  February 8, 2023